Visual professional with extensive experience and expertise in all phases of image related communications and commerce – from inception to creation to marketing, with background in myriad of organizations from Non profit to corporate culture to entrepreneurial start ups.

Recent clients include: High, Wide & Handsome, LPK Marketing, British Vogue, OJO Images, deviantART, H&M and Premier Digital Publishing.



NEAT Production, Los Angeles, Owner/Producer

Visual professional offering creative trend research, art buying, creative briefs, full production services and support, Image, document and content research, rights clearances to agencies, publishing and design firms, film and documentary companies and photographers.


JupiterImages, South Pasadena, CA – Sr. Director, Creative Content/Photographer Relations

Maintaining full responsibility for creating all content produced on West Coast for five premiere image collections. Managed a creative team of 20 including art directors, editors, tech advisors and creative assets. Oversaw, approved and executed annual budgets in 6 figures for content creation. As a key member of international content leadership, planned and participated in summit meetings, sales and marketing initiatives, trend analysis and creative intelligence as well as photographer recruiting and artist relations.


JupiterImages, South Pasadena, CA – Collection Director

Solely responsible for creative development of two cornerstone image collections. Oversaw image production, artists relations, visual strategies, recruitment, asset and budget management, provision of creative leadership, direction and implementation of content planning and production, management and direction of editors, analysis of current collection, competition and visual trends in marketplace.


Ignited Minds, Marina del Rey, CA – Art Buyer

Tasked with building an art-buying department at a multi-disciplinary advertising agency specializing in gaming industry. Responsible for sourcing all art, including, but not limited to, stock imagery and footage, digital imagery and assignment photography. Responsibilities included bidding, budgeting, producing as needed, scheduling, research and editing. Educated creative staff in copyright and built and implemented systems for digital asset management.


Punchstock, Madison, WI - Director of Channel Relations

Liaisoned with global content providers for 4th largest distributor of royalty-free imagery internationally. Duties included daily communications, contract negotiations, promotions and marketing incentives, sourcing new collections and representing company at industry conferences.


Tell the Truth Pictures (Oscar winner in 2005), Los Angeles, CA - Archivist/Associate Producer

Mighty Times: The Children’s March - Researched and created archival database of 2000+ still photos, film clips, interviews, music and other content for civil rights documentary. Researched and collected material on location working with individuals, libraries, personal and public sources. Handled all usage negotiation and permissions as well as production coordination.


PictureArts Corporation, South Pasadena, CA, - Director of International Relations

PictureArts Corporation, South Pasadena, CA, - Director of International Relations Built and maintained distribution network of 100+ global channel partners for multiple image collections. Duties included contract negotiation, demographic research in areas including emerging markets and tax treaty issues. Traveled as primary liaison at industry conferences.


Adventure Photo & Film, Ventura, CA - Managing Director

Created assignment and footage divisions including production, content management, marketing, PR and infrastructure. Managed and administered sales, creative content and research team of 12, artist recruitment, market research, client prospecting and staff training.

Additional Experience


Air Hollywood - Consultant

Mandated to bring significant stock footage collection to market with international distribution, developed infrastructure from pricing and licensing to procedures for staff.

Fire in the Belly Productions - Associate Producer

Researched, archived and licensed footage, stills and documents for documentary on Native American rights.

Eyes of the World Productions - Associate Producer

Researched, archived and licensed for footage and stills. Location, crew and interviewee research in Middle East for documentary on female rights in Islamic countries.


Democratic National Convention - Digital Stills Editor

Responsible for visual content and all photography needs. Designed and built an online photo agency for all press needs, directed and coordinated a team of 20 digital photographers for the party and press.

Ojai Film Society - Executive Director

Headed non-profit organization dedicated to bringing films and documentaries to Ojai. Handled booking, scheduling, trafficking, all minutes of meetings, all financial records, fund-raising coordination.

Pelton Publications - Freelance Photo Researcher

CAA – McCann Erickson - Freelance Art Buyer

Industry and Volunteer Affiliations


ASPP (American Society of Picture Professional)

Member and Volunteer
Past West Coast Co-President Curren board members, Los Angeles


YPA (Young Photographers Association)

Advisory Board


CEF (Compassionate Eye Foundation)

Producer for Los Angeles photo shoots


PACA (Picture Archive Council of America)

Legal Committee

2004, 2007, 2009

IDA (International Documentary Association)

Member and Volunteer


PACA (Picture Archive Council of America)

Member-at-Large on Executive Board


PACA (Picture Archive Council of America)

Chair of Communications Committee, Editor of PACA newsletter


Ojai Film Festival

Operations Producer


© 2010 Ellen Herbert | made by: Nikola Lazarevic